Visit our Wall of Glove Boxes at Booth #2736, where your “Key to Confidence” could unlock video cameras, Starbucks and Visa gift cards, iPad 2 tablets and more!  In addition to a chance at winning awesome prizes, you’ll walk away with the confidence to reach the growing market of mobile car shoppers, learn the latest strategies for managing your online reputation and even get the inside scoop on how to effectively market to new-car shoppers on Cars.com in 2012.

Then, join Cars.com Dealer Trainer Jack Simmons for his workshop, “Winning with Mobile: Selling Generation Smartphone,” on Friday, Feb. 3 in room N109-110, at 2 p.m., Sunday, Feb. 5 at 10:30 a.m. and Sunday at 2:15 p.m., both in room S219.  In this session, Jack will reveal insights from the exclusive Cars.com study on mobile shopping behavior conducted by Nielsen and share strategies for connecting with more mobile consumers at your stores.

Whether you’re attending NADA or not, you can be part of the action!  Stay tuned here at the DealerADvantage blog, follow @DealerADvantage on Twitter and “like” us on Facebook for details and insights from the show.