Staying Top of Mind with Customers via Social Media

Cars.com is getting ready for the Big Game this February, and we’re giving you the chance to win prizes every week at WhosGotGame2012.com!

Managing a winning online reputation and optimizing your mobile presence are both great ways to make sure your dealership can connect with Marla and other in-market car buyers like her.  Once you have those strategies mastered, you can bring even more value to social media extroverts as a member of their social media networks, solidifying long-term relationships that last between purchases.  Let’s take a look at how following Cars.com’s social media pages can help you power your own social media presence and increase your store’s overall success.

Becoming a regular reader of the Kicking Tires blog, “liking” Cars.com on Facebook, circling Cars.com on Google+ and following @cars_com on Twitter all help consumers keep up with the latest news, expert vehicle reviews and other auto-related content produced by the Cars.com editorial team. Focused on guiding the active car shopper, Cars.com’s consumer content represents valuable information you can share with your own social media networks, helping you stay top-of-mind with prospective clients and demonstrating your commitment to providing a great experience for them throughout the shopping process and after.

Resources for Consumers from the Cars.com Editorial Team (share with your own networks!):

Cars.com also has resources just for automotive trade professionals, full of all the tips and resources you’ve come to expect from us here DealerADvantage. Dealers and other automotive trade professionals who circle Cars.com on Google+ will be included in our special DealerADvantage circle. We also invite you to “like” Cars.com DealerADvantage on Facebook and follow @DealerADvantage on Twitter for best practices from our Dealer Training team, as well as Cars.com announcements about new ways we’re connecting dealers with more car shoppers.

Resources for Dealers:

Head back to Whosgotgame2012.com next week for another chance to win, and meet an all-new member of the audience Cars.com could be reaching through our commercial in the Big Game.  We’re giving away thousands of dollars in prizes, so cast your vote each week!

Leave a Reply

Your email address will not be published. Required fields are marked *