Between our starring roles in popular SpeedTV and Bravo shows, our Shoppers Choice Awards and our integrated media investments with NBC, Pandora Radio, ESPN and other networks, we’re finding new and creative ways to connect consumers with our dealers and advertising partners. Here are just a few of our initiatives over the next few months:
Guiding the active truck shopper. Last weekend, Bruno Massell and Matt Steele of Truck U, SpeedTV’s “how-to” show exclusively for truck enthusiasts, dedicated an episode to guiding viewers through the process of shopping for a truck on Cars.com, connecting with a dealer and even tricking out their new rides with aftermarket accessories. The full episode aired last Saturday, with replays scheduled in the coming weeks and at TruckUtv.com.
Engaging car fans to help us design a Best of the Year trophy that is as much a “Work of Art” as the vehicles it honors. Cars.com will be featured in eight special webisodes of Bravo’s “Work of Art”, the network’s popular series throwing contemporary artists into the ring to compete for notoriety and prizes. In this special challenge, contestants will be charged with designing the official trophy for our Best of the Year award, presented annually to the new car that Cars.com’s expert editorial team feels best embodies value, quality and innovation. The winning design, selected by the viewing audience, will make its debut at the Best of the Year awards ceremony in Detroit during the North American International Auto Show this January. The webisodes will air exclusively on Bravotv.com and run concurrently with the show’s broadcast episodes, which premiere later this month.
Getting in tune with music lovers. For the first time this fall, we’re teaming up with Pandora Radio to offer Cars.com branded radio stations on Pandora, including “Road Trip,” “Tailgate” and “Car Songs.” This active online radio presence capitalizes on the power of using music preference to target the right audience.
Listening to what car shoppers have to say. We’re giving car shoppers and enthusiasts a voice, increasing their engagement with our site. At State Fair of Texas, which runs through October 23rd, we’re asking attendees to text us their vote for Truck of the Fair, raising the visibility of the automotive manufacturers promoting their trucks at the show and driving traffic to Cars.com and Pickuptrucks.com. Then, on October 20th, we’ll be kicking off our Shoppers Choice Awards, which names consumers’ top vehicle choice for the year based on votes, number of searches, inquiries to dealers and the highest consumer vehicle ratings on our site.
Cars.com is going back to the big game! Our end of fall lineup will lead to an exciting 2012 with a Cars.com presence at the Superbowl and our “Best of” Awards for 2012. For the fifth year in a row, Cars.com is going to the Super Bowl to reinforce our “confidence comes standard” campaign with a 30 second spot in the third quarter.
Tying it all together. As always, Cars.com will continue to build its audience in your local markets through our 100+ affiliates and partners, including local news publications, Yahoo!, USA Today, About.com and other leading channels, while our ongoing, strategic digital and broadcast ad campaigns on Bravo, SpeedTV, NBC, ESPN, HGTV and other networks tie it all together.
For a full list of our media investments this fall, visit findingcarbuyers.com.