Cars.com today announced that Laurie Foster has been named a dealer training manager. Foster will support the company’s in-market and online DealerADvantage program to help dealers learn and implement effective internet advertising and sales processes. This year, the Cars.com training team will facilitate more than 300 training seminars for approximately 13,000 franchise and independent dealers.
Prior to joining Cars.com, Foster served as the director of Internet sales and marketing for a top 50-ranked Chevrolet dealership in Michigan. She began her career as a sales consultant before moving into training and senior sales management positions. Foster brings more than 10 years of automotive industry experience to her current role, focusing on increasing profitability, sales process implementation and improvement, employee development and retention and customer satisfaction.
“Today’s most successful dealers take a holistic view of their sales operations and what’s required to connect with in-market shoppers,” said Kathy Kimmel, Cars.com director of training. “Laurie’s grasp of the technology and business fundamentals they need to put in place will help them accelerate the performance of their Internet initiatives.”
Said Foster, “Dealers and automakers value Cars.com as more than a place to advertise their inventory. I’m excited to join a team that assists our customers with the tactical and strategic decisions they’re making to drive more traffic and win more deals.”
Cars.com’s comprehensive dealer training program includes in-market and Web-based training workshops and weekly training calls. Additional resources are available through the MyDealerCenter customer portal and the free DealerADvantage blog and webinar series, as well as Cars.com’s sales professionals and national technical support staff.
Cars.com presents training seminars without charge to interested dealerships, regardless of whether they are Cars.com customers. Information on upcoming programs is available by clicking on the “Dealer Training & Resources” link at http://dealers.cars.com.
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).