Cars.com announced today a webinar to discuss tactics dealers can use to leverage manufacturer used-car certification programs, vehicle history reports and customer reviews/testimonials to boost their credibility with in-market shoppers. The free workshop, “Trust Makes the Sale,” begins at noon EDT on Aug. 13.
Joining the expert panel discussion are: Joshua Fichter, director of operations at Five Star Ford; Kevin Frye, ecommerce director at Jeff Wyler Automotive Family; and Armand LeVasseur, dealer marketing manager at CARFAX. Kathy Kimmel, Cars.com dealer training director, will moderate.
“Car buyers want to purchase the right vehicle from the dealership that delivers the best value and provides the most professional service,” said Kimmel. “Dealers who build – and become known for – a customer-oriented culture will win more deals and net greater profits than competitors who fall short.”
In this webinar, attendees will get advice on how:
- Vehicle history reports verify the car’s condition and help them earn a higher gross.
- Manufacturer certification programs accelerate the purchase process and build brand loyalty.
- Online reviews and reputation management help grow the business.
“Not only do car buyers want to like the salespeople who assist them with their purchase, but they also tell us they need to trust them,” said Kimmel. “Once we’ve established this credibility, it’s easier to ask for the immediate sale and the repeat and referral business we need down the road.”
Dealers interested in attending or learning more about this month’s DealerADvantage Live webinar may visit Cars.com’s DealerCenter at http://dealers.cars.com/live, where they can register to attend the event and view archived recordings of past events. Thousands of franchise and independent dealers have attended DealerADvantage Live since Cars.com launched the webinar series in September 2006.
Dealers do not have to be Cars.com customers to attend the webinar, but they must download free WebEx software (http://www.webex.com) to participate. In addition to DealerADvantage Live, Cars.com offers a comprehensive dealer training program that includes in-market and web-based training workshops. Information on upcoming events can be found at http://www.dealers.cars.com/dealer_resources.php.
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).