Cars.com announced today a webinar to discuss how video can fuel the online sales process. The free workshop, “Small Screen, Big Sales,” begins at noon EDT on July 9.
Joining the expert panel discussion are: Kirk Davis, executive vice president and founder of Liquidus; Rob Fontano, digital sales and marketing director for Marazzi Motors; and Eric Miltsch, Internet director of Auction Direct USA. Kathy Kimmel, Cars.com director of training, will moderate the panel.
“Video helps bring vehicles to life and lets buyers take a virtual test drive,” Kimmel said. “As shoppers form an emotional attachment to a listing, they’re more likely to make contact and take the next step toward a purchase.”
In this webinar, attendees will get advice on:
- What car buyers want to see in online video.
- How to produce a walk-around demonstration or personal introduction video.
- Where to share videos to increase exposure and generate traffic for the store.
“For dealers working to set themselves apart from competitors, video is proving to be a powerful tool,” said Kimmel. “Successful Internet managers report deeper engagement with their both their websites and third-party listings, as well as higher quality leads from shoppers. In fact, we found through a recent study that video increased dealer contacts by 13 percent.”
Dealers interested in attending or learning more about this month’s DealerADvantage Live webinar may visit Cars.com’s DealerCenter at http://dealers.cars.com/live, where they can register to attend the event and view archived recordings of past events. Thousands of franchise and independent dealers have attended DealerADvantage Live since Cars.com launched the webinar series in September 2006.
Dealers do not have to be Cars.com customers to attend the webinar, but they must download free WebEx software (http://www.webex.com) to participate. In addition to DealerADvantage Live, Cars.com offers a comprehensive dealer training program that includes in-market and web-based training workshops. Information on upcoming events can be found at http://dealers.cars.com.
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).