Internet advertising connects you with in-market shoppers and allows you to fully merchandise your inventory in ways traditional media can’t match. As you expand your program beyond listings to reach more online prospects, are you properly allocating precious advertising dollars? This webinar examines how successful dealers identify the most productive and cost-effective marketing channels and allocate their media mix.

Join us for a panel discussion with top automotive retail industry experts, including Michael Page, vice president of dealer products for Cars.com; Mark Przybylski, senior director of product marketing for ADP; and Bryan Sage, sales manager for Vidalia Ford Lincoln Mercury.