CHICAGO – Feb. 11, 2010 – Cars.com announced today it will provide dealers with news updates and trends live from the 93rd annual NADA convention that begins this week in Orlando, Fla. A daily video recap will offer highlights from the event and feature advice from dealers and industry experts attending the show. Cars.com will offer even more advice from the convention in a live webinar at noon EST on Feb. 19, recapping the top news and highlighting the trends to watch in 2010.
“Given the current challenges in automotive retail, we want to help dealers – especially those who can’t attend the convention – stay on top of the conversation,” said Mitch Golub, president at Cars.com. “The industry issues and trends discussed during these few days at NADA will shape our success in the months ahead. It’s critical that we both understand and know how to act on them.”
Dealers can tune into show highlights each day of the convention on the Cars.com Dealer Center at http://dealers.cars.com/nada. Those interested in attending the free, post-show webinar, “NADA 2010 Recap: What’s New to Help You Fuel Sales,” can register at http://dealers.cars.com/live. The webinar will be hosted by Michael Page, Cars.com vice president of advertising products, who will be joined by a panel of experts, including: Steve Finlay, editor of Ward’s Dealer Business; Jeff Kershner, founder of DealerRefresh.com; and Ralph Ebersole, a Cars.com automotive consultant. Participants will discuss the hot topics and trends raised at the 2010 NADA convention, including:
- The state of the new- and used-car marketplace and sales projections for the year ahead.
- Emerging technologies that help you reach internet shoppers and fully merchandise your inventory.
- New sales processes that engage car buyers and encourage them to purchase from you.
“We’re committed at Cars.com to equipping dealers with the tools and real-world advice they need to win more deals and earn higher profits,” Golub said. “As consumers increasingly return to market, we’re focusing on the tactics that help dealers reach ready-to-buy shoppers and boost their sales performance.”
This year marks the 12th consecutive year that Cars.com has exhibited at the NADA convention, which opens this Friday and continues through Feb. 15. The theme for the annual event is “Vision for Tomorrow.”
In support of that initiative, Cars.com will participate in NADA’s voucher program. For information on how you can use the voucher with Cars.com, please visit booth No. 1475.