Social Media: Taking Twitter for a Test Drive

Looking for an innovative idea to fuel its social media initiative, Schlueter Automotive Group developed the Twitter Test Drive. The program is designed to reach car buyers through nontraditional channels and raise awareness of the franchise’s Acura, Chevrolet, Hummer and Hyundai offerings.

Read this article for more information about the campaign.

What do you think about this tactic? How are you using Twitter at your dealership?

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