Cars.com announced today a webinar to discuss how dealers can capitalize on renewed car-buyer interest to build excitement around their inventory and boost sales. The free workshop, “Sell More Cars: Tips You Can Implement Today to Close More Deals,” begins at noon EDT on Sept. 11.

“The CARS voucher program brought millions of shoppers back into market, creating significant opportunity that we’ve only partially tapped,” said Ralph Ebersole, an automotive consultant at Cars.com. “To maintain and cash-in on that momentum, dealers must quickly engage these prospects and energize them to move forward with a purchase, even now that the program has ended.”

Ebersole will moderate this month’s DealerADvantage Live workshop. He will be joined by automotive retail experts David Kain, president of Kain Automotive, and Cory Mosley, principal at Mosley Training. Attendees will get advice on how to:

  • Fully merchandise their inventory with listings that answer shoppers’ questions and encourage them to move toward a purchase by contacting the dealership.
  • Leverage email, online chat and the telephone to build rapport and set the appointment.
  • Stay in communication with prospects until they’re ready to buy.

“Slowdowns in our industry remind us of the importance of the fundamentals – fully marketing our cars and aggressively following up with shoppers,” Ebersole said. “Regardless of the economy, though, the dealers who outperform on basic marketing and selling skills will get the business.”

Dealers interested in attending or learning more about this month’s DealerADvantage Live webinar may visit Cars.com’s DealerCenter at http://dealers.cars.com/live, where they can register to attend the event and view archived recordings of past events. Thousands of franchise and independent dealers have attended DealerADvantage Live since Cars.com launched the webinar series in September 2006.

Dealers do not have to be Cars.com customers to attend the webinar, but they must download free WebEx software (http://www.webex.com) to participate. In addition to DealerADvantage Live, Cars.com offers a comprehensive dealer training program that includes in-market and web-based training workshops. Information on upcoming events can be found at http://www.dealers.cars.com/dealer_resources.php.