Car buyers rate third-party automotive sites as the most useful source of information in deciding where to buy, above dealer sites and store visits. While approximately 80 percent of shoppers go online not knowing where to purchase, 40 percent leave with a short list or specific seller in mind.

Car buyers rate third-party automotive sites as the most useful source of information in deciding where to buy, above dealer sites and store visits. While approximately 80 percent of shoppers go online not knowing where to purchase, 40 percent leave with a short list or specific seller in mind.

Source: Millward Brown 2008 Online Vehicle Shopper Behavioral Study