Driving to an Augmented Reality Future
Auto dealers and Facebook have something in common: augmented reality is part of their future. At Facebook’s annual F8 developer conference, Facebook CEO Mark Zuckerberg announced that the world’s largest social network is making a major investment in AR. Facebook will soon roll out the Camera Effects platform, through which Facebook’s 2 billion users can […]
Change is Coming at the Dealership, Are You Ready?
Change is the name of the game in the Automotive industry as it stands today – that’s the biggest takeaway from Driving Sales President’s Club in New York City this past week. The general theme of all sessions and subsequent conversations both with industry influencers and dealer principals was that a major shift is coming […]
Building a Better Display Ad: Tips for Effective Creative
A successful display campaign hinges on serving compelling creative to consumers. In a world where there are new, flashy options for display constantly emerging, you should ask yourself, ‘what creative works best?’ The most effective display ads are relevant, attention-grabbing and straight forward. To effectively catch the eye of a shopper, your call to action […]
What Dealers Need to Know about Vehicle-to-Vehicle Communication
The New York International Auto Show (NYIAS) kicks off this week with an inaugural Empire State of Mobility Conference, being held in advance of the 10-day public auto show. We’ll be watching for developments from this event, including technologies such as vehicle-to-vehicle communication which are revolutionizing the automotive industry. In December 2016, the U.S. Department […]
How View-Through Is Changing The Way We Measure Display Ads
The value of display advertising goes well beyond the click. At a time when consumers are hesitant to click on ads because of fraud, clicks are no longer the preferred unit of measure for display ads. Instead, view-through has emerged as a way to quantify display advertising. Display advertising remains effective in automotive. Per a […]
Mobile Apps and Mobile Websites – Is One Better than the Other?
The answer? No, one isn’t better than the other as they are both important to the larger car shopper audience and help drive that walk-in traffic. We’ve been discussing the role smartphones play in the car shopping process for a while now, but we haven’t specifically addressed the use of mobile apps and mobile websites. […]