Maximizing Online Ad ResultsTips for measuring online ad performance, plus best practices for pricing, photos and more. DealerADvantage LIVEPicture More Sales with Multiple Photos (click to view) (09/01/06)
Cars.com’s director of training, Ralph Ebersole offers tips and techniques to help you get more out of your online photos. Put Display Advertising to Work (click to view) (12/01/06)
Tune in as Cars.com sales trainer and media expert, Don Schmidt, explains how you can use online display advertising to drive more online traffic. Driving Sales with Certified (click to view) (05/11/07)
Join Cars.com to find out how vehicle certification can help you drive more sales. Based on findings from Experian Automotive and Cars.com’s analysis of certified shoppers, panelists will discuss how to build consumer awareness of certified programs, reveal surprising closing behaviors of certified lead senders and review the impact of certification on vehicle sales. Special Recap: Tips from the Ward's e-Dealer 100 (click to read) (04/13/07)
Cars.com recently teamed up with "Ward’s Dealer Business" editorial director Cliff Banks to bring you tips from three of the top dealers. The excerpts from that conversation shed light on the secrets of their success, tips from the Ward's e-Dealer 100 that you can use today to drive incremental sales and improve overall store operations. Merchandising Masters - Tell More to Sell More (click to view) (06/08/07)
Independent dealers advertising their inventory on Cars.com typically do the best job of telling a car's story, and as a result, they record 92% more vehicle details page views, 77 percent more ads printed and 45 percent more map views than their franchise counterparts. In this month's DealerADvantage LIVE webinar, we've assembled a panel of Cars.com's top independent dealers to discuss the good, the bad and the ugly of online merchandising. A Matter of Trust: Driving Sales with Online Buyers (click to view) (02/15/08)
To win over the internet customer, you must pay attention to a wide range of factors. We’ll discuss how you can give shoppers a compelling reason to click on your listings through competitive pricing, multiple pictures, video and selling points that tell buyers what's special about both the car and doing business at your store. From Online Auction to Listings: Getting the Competitive Edge (click to view) (04/11/08)
The internet isn't just for car shoppers. This workshop looks at how you can move beyond online retail and gain a competitive advantage with online auctions. Cars.com's Director of Training and Dealer Consulting Ralph Ebersole will co-present this session with OPENLANE's Greg Lubrani, teaching you how to leverage online tools to compete in today’s challenging market. Back to top DealerADvantagePicture Better Buyers with Multiple Photos (02/01/06)
Featuring more than one shot of a vehicle works. In fact, 83% of dealers say that featuring multiple pictures of a car leads to a higher quality buyer. The Magic's in the Merchandising (03/01/06)
You are an expert when it comes to showcasing your dealership and promoting vehicles on the floor. But what about your virtual showroom? Drive Higher-Quality Traffic with Multiple Photos (09/01/06)
If a picture tells a thousand words, how many pictures does it take to sell a car? Rising Above the Competition - How You Can Stand Out Online (12/01/06)
What are you doing to make your store stand out? How do you differentiate your listings from the competition? Up Your Selling Power (12/01/06)
Here are five tried and true online advertising tips to help you sell throughout the year. Avoid Getting Burned by Slow Used Car Inventory Turn (04/01/06)
One of the hottest issues facing any dealership today is slow used car inventory turn. Nobody wants to face “lot rot,” because in this market, if your inventory doesn’t turn you get burned. Expert Advice on the Best Approach to Online Pricing (05/01/06)
The results of our dealer poll are in, showing dealers have different strategies toward online pricing. So which approach drives the most traffic? Tricks of the Trade-In (05/01/06)
There’s a wise old saying which reminds us “a little knowledge is a dangerous thing.” This is particularly true when it comes to car shoppers. Want More Traffic? Sell More Than the Car (08/01/06)
Are you doing all you can to sell your dealership to the online shopper? Low-Cost Promotions (11/01/06)
Regular email contact with customers drives sales of more than just cars. Know When to Hold Them, Know When to Fold Them (02/01/07)
Here's a look at how business intelligence from advertising online provides the market-based data you need to gain a competitive advantage. How Online Reporting Helps Dealers Boost Sales (02/01/07)
Unlike traditional media, online advertising provides you with information specific to your market that you can use to transform your business. Here's how. Edge Out the Competition by Posting New Car Inventory (03/01/07)
Like many dealers, you probably subscribe to online listings services primarily to drive used car sales. But do you also list your new car inventory? If you are among those franchise dealerships that still list only their used inventory on sites like Cars.com, you may be leaving dollars on the table. Small Town Dealers Find Competitive Boost with Online Advertising (04/01/07)
On the internet, the size of your store doesn't matter. Advertising online equally equips small town and big city dealerships with access to the tools needed to compete for car buyers' attention. Tips from the Ward's e-Dealer 100 (04/01/07)
In this recap of the April DealerADvantage LIVE webinar, three of Ward's e-Dealer 100 dealers discuss how their stores manage internet traffic, respond to leads and maximize the impact of their online advertising. Build Trust in the Car (11/28/07)
Learn how you can leverage tools, including vehicle history reports and manufacturer certification programs, to build trust with online buyers. Back to top What can I do to improve walk-in traffic with my online classified listings? (10/12/06) How can I convert a phone-up customer to a walk-in? (10/12/06) How should I respond to an email asking for my best price? (10/12/06) Back to top NewsCars.com Ranks Highest in Dealer Satisfaction With Used-Vehicle Services in Annual J.D. Power and Associates Study of Online Buying Services (08/20/08)
Among online buying services, Cars.com ranks highest in satisfying dealers with used-vehicle leads, according to J.D. Power and Associates’ 2008 Dealer Satisfaction with Online Buying Services StudySM released Tuesday. Cars.com ranks highest in the used-vehicle segment and scores highest in business generation as well as transmission of leads. Business generation is the most important factor contributing to overall dealer satisfaction and is comprised of quantity and quality of leads and gross profit margin. Back to top Return to Resources and Training
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