An Introduction to RepairPal Certified

As vehicles age, consumers frequently turn away from dealerships for service and routine maintenance, opting to go to national chains or local repair shops instead. Even with competitive prices, certified technicians and added amenities, most franchise stores still face an uphill battle to retain customers for the lifetime of their vehicle. The underlying reason for this is a gap in... read more

Posted by Dealer News

Jun. 15, 2015

7 Reasons to Reconsider Online Reviews

In little more than a decade, online reviews have transformed from a small feature for restaurants and bars to an essential component of nearly every consumer transaction. A breakthrough innovation, thousands of dealerships across the county are now using dealer reviews to their advantage on a daily basis; however, many have yet to get started. Whether your dealership has... read more

Posted by Thomas Muellner

Jun. 06, 2015

Millennials Quick to Connect with Independent Research Sites

Contrary to the common misconception, Millennial consumers are very much interested in purchasing vehicles. In fact, they now account for a larger percentage of U.S. new-vehicle retail sales than Gen X (26% vs. 24%). But even though Millennials are a unique and growing audience for automotive marketers, they’re often overlooked and grouped alongside their older... read more

Posted by Dealer News

Jun. 02, 2015

The Case Against ALL CAPS: No-Nonsense Advice for Writing Vehicle Comments (and Other Dealership Content)

When writing vehicle comments, pages for your website and other dealership-related content, it’s easy to get swept up by formatting gimmicks that (in theory) draw attention to your words. The car business is competitive, and it’s understandable to think that extra characters, added punctuation and constant capitalization might provide a leg up on local rivals. But... read more

Posted by Thomas Muellner

May. 13, 2015

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