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Insights

At Cars.com, we research the latest news and best practices so you don’t have to. Below you’ll find all the insights and information you need to stay in front of shoppers through every step of the buying process.

[Webinar archive] Using Big Data to Find the Highest Quality Car Shoppers

Lower bounce rate, more page views, better conversion - what's the true impact of indirect referral traffic from Cars.com? Watch the replay of our recent webinar,  Using Big Data to Find the Highest Quality Car Shoppers, to learn how Groove Automotive used advanced metrics to better understand quality  and behavior of visitors to the dealership group's websites. In […]

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[Case study] Unpacking big data: Analyzing online shopper behavior beyond the last click

What can 196,000 unique visitors tell us about the relationship between independent research sites like Cars.com and traffic to dealership websites? In our latest case study, Unlocking Big Data: Analyzing Online Shopper Behavior Beyond the Last Click, Gabriel Montano, Operations Manager at Groove Automotive shares new findings from an independent analysis of traffic to Groove Automotive websites. Cars.com […]

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Sam Swope Honda World: October's #newcarface featured dealership

Over the past three months, hundreds of happy car buyers have shared their #newcarface photos with Cars.com for a chance to win up to $25,000 toward their car loan payment. Many have even taken the opportunity to give a shout out to their favorite local dealer. And to thank these dealerships for helping us remove […]

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Insight of the week: 4 of 5 consumers look online for vehicle service

Direct mail, coupons, print ads - some of the most common tactics used by dealerships to market their service departments are rapidly falling out of sync with the way consumers research and shop for services. And with fierce competition by major vehicle maintenance chains, dealerships should be wary of putting their fixed-ops profits at risk. A survey by […]

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