Insight of the Week: College-age Consumers Spend Half-day on Mobile

While it's easy to understand the high-level trend of consumer mobility, putting it into real-world context can be a challenge. Sure, more people own smartphones,  but how is that affecting everyday life? A new study shared by eMarketer shows that nearly half of college-age consumers (age 19-22) access the mobile web at least four hours a day... read more

Posted by DealerADvantage Staff

Mar. 27, 2015

Tom Ahl Family of Dealerships Tops 5,000 Reviews Milestone

Taking advantage of new consumers trends requires both experience and vision – experience to understand what’s worked in the past and vision to take the first step forward, even when others sit back. Few have done this better than Vince Downing, General Manager of the Tom Ahl Family of Dealerships in Lima, Ohio. After attending... read more

Posted by Thomas Muellner

Mar. 23, 2015

Cars.com Analyzes Dealer Reviews to Uncover Common Shopper Pain Points, National Trends

Online reviews continue to grow in importance within the automotive industry, with seven of 10 car shoppers stating that reviews of dealerships are a ‘very’ or ‘extremely’ important part of the research process. To better understand this trend, Cars.com conducted a text analysis using the nearly one million consumer-submitted reviews on its site and uncovered... read more

Posted by DealerADvantage Staff

Mar. 09, 2015

A Veteran's Guide to Creating a Positive Dealership Work Environment

Keeping employees engaged is a challenge in nearly every industry, and automotive is no exception. The long hours and rigorous demands of dealership life bring a unique set of obstacles that require managers at all levels to be intentional about the way they lead their teams. However, in some cases, the daily grind unfortunately trumps... read more

Posted by Thomas Muellner

Mar. 06, 2015

Bo Beuckman Ford Puts Online Reviews Front and Center

According to Rory Foster, Communications Director at Bo Beuckman Ford, the benefits of quality online reviews are two-fold: the dealership attracts new customers and individual sales associates see new, unassisted referrals. Learn how he implemented an online reputation management program to increase sales and retain service customers.

... read more

Posted by Thomas Muellner

Mar. 05, 2015

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