Page views, inventory searches, VDP views and email lead submissions - website metrics nearly every retailer looks to improve. While it's common to view your dealership's own website as the most likely source of traffic to convert to a sale, it's what shoppers do before they arrive at your site that informs this behavior. As consumers […]
At Cars.com, we research the latest news and best practices so you don’t have to. Below you’ll find all the insights and information you need to stay in front of shoppers through every step of the buying process.