Insight of the Week: Millennials Outrank General Population in Car Buying Intent

With innovations like ride sharing apps and short-term rental programs, many dealers have concerns about the future of car ownership, particularly among millennials. But while young consumers have new transportation options, the reality is that most still need (and want) to own a vehicle. In 2014, the 18-34 age group accounted for 26 percent of all new-vehicle sales, making... read more

Posted by DealerADvantage Staff

Feb. 27, 2015

Insight of the Week: Researched Shoppers More Engaged On Dealership Websites

Do all of the car shoppers who visit your dealership's website behave the same way? Do they click the same buttons and look up the same vehicle inventory? Well, not exactly. The reality is that every consumer who lands on your website is in the middle of a very unique series of events. However, when visits are aggregated and... read more

Posted by DealerADvantage Staff

Feb. 06, 2015

3 Tips for Replying to Online Reviews About Your Service Department

If a service customer called and left an angry message on your Dealer Principal’s voicemail, would they have their call returned? Of course they would. But when customers leave online reviews about their service experience, they're often not treated with the same sense of urgency. In fact, only about one-third of dealer reviews on Cars.com have been replied to. Whether it’s... read more

Posted by Thomas Muellner

Feb. 04, 2015

Top 10 Best-Selling Cars: January 2015

Making for a roaring start to 2015, January new-car sales closed the month up 14.8 percent, with the largest seven automakers reporting figures. Demand for pickup trucks, SUVs and small cars drove sales nationwide, with the Ford F-Series retaining its top stop as the leader in total monthly sales. Cold temperatures across much of the United... read more

Posted by DealerADvantage Staff

Feb. 04, 2015

Getting To Know The Luxury Car Shopper

Cars.com knows Luxury car shoppers. With approximately 45% of our users considering Luxury vehicles, understanding how to approach this cohort of shoppers is essential to being successful on Cars.com. A growing segment, Luxury sales were up as much as 7% last year, and they're expected to continue to grow in 2015. So what makes this group of shoppers so... read more

Posted by DealerADvantage Staff

Feb. 02, 2015

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