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Recap: Digital Insights, Service Take Center Stage at NADA 2015

Over the course of four days, more than 20,000 dealer principals, managers and allied industry members descended into San Francisco for the 98th annual NADA convention and expo. Spending time networking, sharing best practices and learning about important dealership trends and issues, the community of automotive professionals was eager to engage in new ways to push the industry forward. If... read more

Posted by DealerADvantage Staff

Jan. 27, 2015

Cars.com Offers Service Certification, Helps Franchise Dealers Stand Out Amid Rising Competition

Cars.com announced today it will unveil its first program designed specifically to help differentiate dealership service departments. RepairPal Certified, launching at NADA 2015 in San Francisco, is a certification badge developed in partnership with RepairPal, for qualified franchise dealerships that distinctively verifies trusted service departments. The badge assures consumers that a dealership’s service department has... read more

Posted by DealerADvantage Staff

Jan. 22, 2015

[Video] Unpacking Big Data: A Cars.com Case Study in Partnership with Groove Automotive

How do third-party websites and dealership websites work together to influence shoppers and drive sales? In our latest case study, Unlocking Big Data: Analyzing Online Shopper Behavior Beyond the Last Click, Gabriel Montano, Operations Manager at Groove Automotive shares new findings from an independent analysis of traffic to Groove Automotive websites.

... read more

Posted by DealerADvantage Staff

Jan. 19, 2015

Get Ready to Dominate Digital at #NADA2015

With fewer than 10 days until the biggest automotive event of the year, time is running out to get your NADA plans in order. This year's Convention and Expo is set to be the best yet, so be sure to check the following items off your list as you head to San Francisco. Set an appointment... read more

Posted by DealerADvantage Staff

Jan. 13, 2015

Insight of the Week: Digital Video Consumption Slowly Fades from PCs

For consumers, online videos provide an easy, low-impact way to learn about new products and services. From flat-screen TVs to bowling balls, if there’s someone shopping for a product online, you can bet there’s an informative demo or buying guide to be found in video format. In automotive, savvy dealerships can take advantage of this by... read more

Posted by DealerADvantage Staff

Jan. 12, 2015

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