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Online car dealership reviews

Reaching the Female Auto Shopper

As women emerge as a powerful car shopper segment, they are still weary of their dealership experience¹.  This is one of the key findings of research conducted by the Cars.com Insight team.  Often single and financially independent, they are open to a variety of car options because of their disposable income¹.  However, while comprising 39... read more

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Posted by Zach Englum

Sep. 29, 2016

Paid Search and its Tipping Point: How OEMs and Large Dealer Groups Are Leading the Charge

While industry pundits continue to accurately forecast the growth of U.S. automotive dealership digital advertising spend, the discussion around the unprecedented increase in total paid search has been absent in the trade. In May 2016, eMarketer published its latest report on trends in digital ad spend within the auto industry. The report highlighted two significant... read more

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Posted by John Clavadetscher

Sep. 28, 2016

SEM and Google AdWords: An Infographic

A properly executed marketing strategy is a key component for any successful dealership. In our latest infographic, we've provided you with 10 stats from the PCG Research study Dealer Deployment of Google AdWords to help you optimize SEM spend and better target in-market shoppers. Dealers need the right combination of SEM and third-party investment support... read more

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Posted by Zach Englum

Sep. 22, 2016

Dealer Sentiment on Google AdWords: Vendor Partners

Many dealers utilize vendor partners that specifically manage their Google AdWords campaigns; buying, monitoring and reporting.  Indeed, these vendor partners are important because of the hectic day-to-day schedules dealers have -- it’s one less thing to worry about.  Those partners that provide invaluable insight into Google AdWords, provide regular updates on campaign successes and thorough... read more

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Posted by Zach Englum

Sep. 16, 2016

Influence of Dealer Reviews: A Generational Look

Word of mouth marketing has always been vitally important to the success of auto dealers.  For years, people would hear about a product or service from neighbors, family or co-workers and be influenced in some way by those conversations.  The advent of social media and online review websites allows consumers to now spread the word... read more

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Posted by Zach Englum

Sep. 13, 2016

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