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Insights

At Cars.com, we research the latest news and best practices so you don’t have to. Below you’ll find all the insights and information you need to stay in front of shoppers through every step of the buying process.

Insight of the week: Consumers scan star ratings regardless of reading reviews

The direct customer feedback that is central to online reviews helps provide great context for shoppers who are looking to understand the experience your dealership provides. Not only do the verbatim comments within reviews call out the stellar (or poor) service of individual staff members, they can also identify process issues and store needs. However, the impact of positive and negative […]

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Insight of the week: CPO buyers outrank used-car buyers in brand loyalty

Previous experience with a manufacturer's brand is one of best indicators of future purchase. If a consumer enjoys his or her vehicle, has a consistent, positive experience with the dealership and is unencumbered by the strain of constant vehicle maintenance, there's a strong chance the individual will become a repeat customer. And though customer retention has historically […]

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Cars.com in the news - 11/14

From Ford's new F-150 to dealership best practices, here's a recap of last week's top news stories featuring Cars.com. Ford F-150 Dee-Ann Durbin of the Associated Press published a syndicated story on Ford’s new aluminum-based F-150. Chief Analyst Jesse Toprak was featured, sharing his take on the potential implications for business owners and consumers alike. Female […]

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Audience Spotlight: The Certified Pre-Owned Car Shopper

More than a third of in-market shoppers on Cars.com consider CPO vehicles when researching their purchase; however, you may not know what differentiates CPO-friendly consumers from the average new or used-car shopper. Often undecided, CPO shoppers value research and piece of mind, ranking vehicle reliability and manufacturer-backed warranties among their top points of influence. And with searches up […]

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