The Case Against ALL CAPS: No-Nonsense Advice for Writing Vehicle Comments (and Other Dealership Content)

When writing vehicle comments, pages for your website and other dealership-related content, it’s easy to get swept up by formatting gimmicks that (in theory) draw attention to your words. The car business is competitive, and it’s understandable to think that extra characters, added punctuation and constant capitalization might provide a leg up on local rivals. But... read more

Posted by Thomas Muellner

May. 13, 2015

Introducing the 2015 Millennial Outlook

Like all emerging generations, Millennials tend to be misunderstood by their older counterparts. Auto dealers and manufacturers have their own preconceived notions about this group — assumptions that they need to toss aside if they want to successfully connect with this generation. Millennials — generally speaking, those born between 1980 and 1995 — comprise a... read more

Posted by Dealer News

May. 07, 2015

Indirect Web Referrals Highlight Missing Link

In the same way every shopper who walks into your dealership comes with their own set of priorities, prior knowledge and motivations, every visit to your dealership’s website tells a unique story. No two visits are the same, and some are more profitable than others. But how can you sort good traffic from bad? And... read more

Posted by Thomas Muellner

Apr. 30, 2015

Using Multiple Reporting Tools to See the Big Picture

With the evolution of digital, analytics have emerged as an essential tool to measure the success of your automotive marketing strategy. Though Google Analytics shows much of the activity on dealership websites, using only a single analytics platform may not necessarily tell the whole story. Multiple platforms allow marketers to start to create a more... read more

Posted by Dealer News

Apr. 29, 2015

Insight of the Week: Car Shoppers Likely to Review Dealerships During Work

For the majority of consumers, online reviews are an essential component of the automotive research process. To better understand this behavior, Cars.com conducted a text analysis using a random sample of the nearly one million consumer-submitted reviews on our site . One of the key insights uncovered was the time during which car-shoppers were most likely... read more

Posted by Dealer News

Apr. 23, 2015

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