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Increasing New Vehicle Sales

Expert advice for using lead providers and other online advertising tools to drive new car sales.

DealerADvantage LIVE

Managing Leads 2: Strategies to Close More Sales (click to view) (11/01/06)
Join Cars.com’s Fred Haney to learn how to close more of your new car leads.

Managing Leads 1: What's Behind Your Online Leads? (click to view) (10/01/06)
Join Cars.com’s director of training, Ralph Ebersole, as he provides an overview of the lead business to help you understand where your leads are coming from, the shopper behind the lead, and how to respond for sales success.

Jumpstarting New Car Sales (click to view) (08/10/07)
If the challenging new-car market has your sales in a slump, join Cars.com to learn how you can jumpstart your online marketing efforts to turn more new-car inventory.

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DealerADvantage

When Less is More - Targeting Lead Acquisition for Sales Success (06/01/06)
How wide should you cast your net when purchasing new car leads? How can you control lead volume for success?

How to Maximize Sales of New Cars to New Car Lead Senders (11/01/06)
Selling a new car to an Internet lead sender calls to mind the old advertising technique: Don't sell the steak. Sell the sizzle.

Haste Makes the Sale (08/01/06)
The time is ripe for a quick, quality response when car buyers raise their hand for a price quote on a vehicle they are considering.

New Car Leads Become Used Car Sales (12/01/06)
By offering the shopper more options — even suggesting a used car — you can up your close rates and your profits.

Edge Out the Competition by Posting New Car Inventory (03/01/07)
Like many dealers, you probably subscribe to online listings services primarily to drive used car sales. But do you also list your new car inventory? If you are among those franchise dealerships that still list only their used inventory on sites like Cars.com, you may be leaving dollars on the table.

Getting More Out of New-Car Leads (01/24/08)
Whether you’re planning to start buying new-car leads or drive additional performance from your existing program, your success hinges on where you purchase the leads and how you manage them.

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What percentage of vehicle sales come from Internet Leads? (12/06/06)

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News

Cars.com Ranks Highest in Dealer Satisfaction With Used-Vehicle Services in Annual J.D. Power and Associates Study of Online Buying Services (08/20/08)
Among online buying services, Cars.com ranks highest in satisfying dealers with used-vehicle leads, according to J.D. Power and Associates’ 2008 Dealer Satisfaction with Online Buying Services StudySM released Tuesday. Cars.com ranks highest in the used-vehicle segment and scores highest in business generation as well as transmission of leads.  Business generation is the most important factor contributing to overall dealer satisfaction and is comprised of quantity and quality of leads and gross profit margin.

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