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Enroll for Upcoming Webinars
Click on the webinar title to enroll now.
Web 2.0: Advanced Brand Building Techniques (click to register) (12/04/09)
Facebook. Twitter. Mobile. Social media offers a new way to connect with car buyers. This session will provides information on: - Social media sites
- Key insights from other dealers how they capitalize on these new tools
View Recorded Webinars
Click on the webinar title to view the recorded session.
Measuring Your Investment (click to register)
You can’t manage what you can’t measure. This session will demonstrate how to: - Calculate ROI on internet advertising
- Troubleshoot potential issues before they impact your bottom line results
- Get best practice tips from other dealers
Optimizing Your Process (click to register)
You’ve merchandised your vehicles with great photos and descriptive seller’s notes. What are you going to do with the leads those listings generate? This webinar will discuss the importance of effective lead handling and outline best practices for getting appointments via: - Email leads
- Phone leads
- Chat leads
- Walk-in traffic
Bringing Your Brand Online: Making the Transition to a Digital Dealership (click to listen)
Wondering how to bring your dealership to the internet and engage online shoppers? This session will help prepare for the unique demands of the internet: - How shoppers are using the web today
- Different staffing models that can help your bottom line
- Tips from the best in the business
To view the presentation, click here (PDF).
Building the Right Inventory (click to listen)
Building the right inventory is imperative to ensuring your dealership is set up for success. Learn how to: - Identify local in-demand vehicles
- Price vehicles so that they stand apart from the competition
- Leverage sites like Cars.com to sell vehicles that aren’t moving
To view the presentation, click here (PDF).
Balancing Debt to Equity Ratio in Your Floorplan (click to listen)
Before many dealers can build their inventory, they need the financing to get the vehicles they want from the auction to the lot. This webinar will explore: - How to navigate new credit requirements
- Creative opportunities for funding
- The latest trends in floor planning
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