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Maximizing Online Ad Results
Build Trust in the Car (11/28/07)
Learn how you can leverage tools, including vehicle history reports and manufacturer certification programs, to build trust with online buyers.
Small Town Dealers Find Competitive Boost with Online Advertising (04/01/07)
On the internet, the size of your store doesn't matter. Advertising online equally equips small town and big city dealerships with access to the tools needed to compete for car buyers' attention.
Tips from the Ward's e-Dealer 100 (04/01/07)
In this recap of the April DealerADvantage LIVE webinar, three of Ward's e-Dealer 100 dealers discuss how their stores manage internet traffic, respond to leads and maximize the impact of their online advertising.
Edge Out the Competition by Posting New Car Inventory (03/01/07)
Like many dealers, you probably subscribe to online listings services primarily to drive used car sales. But do you also list your new car inventory? If you are among those franchise dealerships that still list only their used inventory on sites like Cars.com, you may be leaving dollars on the table.
How Online Reporting Helps Dealers Boost Sales (02/01/07)
Unlike traditional media, online advertising provides you with information specific to your market that you can use to transform your business. Here's how.
Know When to Hold Them, Know When to Fold Them (02/01/07)
Here's a look at how business intelligence from advertising online provides the market-based data you need to gain a competitive advantage.
Picture Better Buyers with Multiple Photos (02/01/06)
Featuring more than one shot of a vehicle works. In fact, 83% of dealers say that featuring multiple pictures of a car leads to a higher quality buyer.
Rising Above the Competition - How You Can Stand Out Online (12/01/06)
What are you doing to make your store stand out? How do you differentiate your listings from the competition?
Low-Cost Promotions (11/01/06)
Regular email contact with customers drives sales of more than just cars.
Drive Higher-Quality Traffic with Multiple Photos (09/01/06)
If a picture tells a thousand words, how many pictures does it take to sell a car?
Want More Traffic? Sell More Than the Car (08/01/06)
Are you doing all you can to sell your dealership to the online shopper?
Tricks of the Trade-In (05/01/06)
There’s a wise old saying which reminds us “a little knowledge is a dangerous thing.” This is particularly true when it comes to car shoppers.
Expert Advice on the Best Approach to Online Pricing (05/01/06)
The results of our dealer poll are in, showing dealers have different strategies toward online pricing. So which approach drives the most traffic?
Avoid Getting Burned by Slow Used Car Inventory Turn (04/01/06)
One of the hottest issues facing any dealership today is slow used car inventory turn. Nobody wants to face “lot rot,” because in this market, if your inventory doesn’t turn you get burned.
The Magic's in the Merchandising (03/01/06)
You are an expert when it comes to showcasing your dealership and promoting vehicles on the floor. But what about your virtual showroom?
Up Your Selling Power (12/01/06)
Here are five tried and true online advertising tips to help you sell throughout the year.
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Improving Your Sales Process
Setting the Lead Limit (01/24/08)
Is there such a thing as too many inquiries from new- and used-car shoppers? The answer may be yes. Read more to find out if you can close more sales with fewer leads.
Price to Sell (01/24/08)
Setting a pricing policy allows you to quickly and consistently manage quote requests. Read more to find out why your store needs a pricing response strategy and how you can implement one.
Get Organized (10/31/07)
Building an effective internet sales structure begins with finding the right fit.
Not Just for Online Shoppers (09/01/07)
Learn how to expedite your sales with online pricing tools.
What Car Buyers Want (08/27/07)
When you receive a new-car inquiry from an online prospect, do you provide a quick, quality response that addresses the customer's request? Terrific. The problem for car buyers — and the opportunity for you — is that many of your competitors do not.
Turn Your Cell Phone into a Sell Phone (07/30/07)
Find out how you can put the mobile web to work for you to keep shoppers on your lot and turn undecided shoppers into a sale.
Make It Personal: Communication is Key (05/01/07)
Never before have consumers been bombarded with so many messages that, on average, communicate so little. For car dealers hoping to cut through the clutter and build relationships with car buyers that drive sales, now is the time to stand out. Here's how.
Give Every Lead Its Due (05/01/07)
No doubt, some leads close at a higher rate than do other leads. How can you spot the difference?
To BDC or Not to BDC? (03/01/07)
If you’re like many of the dealers I meet around the country these days, chances are good that the dramatic growth in internet shoppers has you thinking about a business development center (BDC). And with good reason.
New Car Leads Become Used Car Sales (12/01/06)
By offering the shopper more options — even suggesting a used car — you can up your close rates and your profits.
Up Your Selling Power (12/01/06)
Here are five tried and true online advertising tips to help you sell throughout the year.
Track Your Traffic (10/01/06)
An offer they can’t refuse helps to identify Internet shoppers.
Holding Gross - Tips to Maintain Profit with Online Sales (09/01/06)
Think you can't hold gross on internet sales? You're wrong.
Closing Time - Turning Leads into Sales (09/01/06)
Ask dealers what they want more than more car leads, and you’ll hear a common response: more leads that close. How can you make it happen?
Haste Makes the Sale (08/01/06)
The time is ripe for a quick, quality response when car buyers raise their hand for a price quote on a vehicle they are considering.
The Customer Behind the Electronic Up (07/01/06)
While using the Internet as part of the automotive buying process is at an all-time high, the percentage of new car shoppers who send an electronic lead remains low.
Phone-Ups - Customer Calls Pave the Way to Sales (07/01/06)
Understanding how to manage the conversation, and remembering that most walk-ins begin with a phone-up, improves the odds of converting a phone-up to a walk-in, and a walk-in to a sale.
Pain-Free Appointments (07/01/06)
Tips from the dentist help get the car shopper to the lot, and behind the wheel, on time.
When the "Best Price" May Not Be the Best Approach (06/01/06)
How you handle the pricing question can make the difference between a successful negotiation and a lost customer.
You've Got Sale - Responding to Emails (05/01/06)
Your email chimes, but you let it go because you’re way too busy. It’s time to get out on the floor and close some sales. You’ll get to that email later — or maybe tomorrow. Guess what: You just lost a sale.
Identify Internet Shoppers in an Instant (04/01/06)
What drove the customer into your dealership? Here are tips to identify elusive Internet walk-ups.
When is a Lead Dead? (03/01/06)
Got a lead? Time for speed. Because everyone knows that the quicker your response is to an Internet email or phone lead, the higher your closing ratio will be. That's why the best Internet dealers on Cars.com respond to all of their phone and email leads within minutes.
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Understanding Online Advertising
Take a Walk on the Buyer’s Side (11/28/07)
If you want to understand how your online advertising and internet sales processes win business for your store — or drive it to your competitors — begin by taking a walk in your shopper’s shoes.
So Now You're an Internet Sales Manager (10/31/07)
In this DealerADvantage LIVE webinar, we spoke with a pair of internet managers about how they built on their prior success in the showroom to produce in this new role and what they do to get the customer in the door.
Running on Automatic (09/28/07)
Are your auto responses on track to make or break a deal?
Beyond the Lead (08/27/07)
In the day-to-day business of selling more new cars, it's easy to focus on acquiring leads at the expense of promoting all the vehicles on your lot. The most successful dealers, though, tell us that purchasing leads represents just one part of their internet strategy.
Driving Online Success - The Top Training Takeaways (07/30/07)
While our training sessions earn high marks from attendees, the highlight is always the opportunity to hear from attendees about what they have learned by attending a session. Here’s what we most frequently hear from dealers about changes they plan to make to improve their internet merchandising and sales processes.
Small Town Dealers Find Competitive Boost with Online Advertising (04/01/07)
On the internet, the size of your store doesn't matter. Advertising online equally equips small town and big city dealerships with access to the tools needed to compete for car buyers' attention.
Win Big with a Smart and Aggressive Marketing Plan (11/01/06)
What do annual car sales at your store have in common with a football team? Games are won or lost in the fourth quarter.
Are Your Ad Dollars Working? (10/01/06)
To understand where your advertising dollars are most effective, how many times have you asked a customer on the floor: What brought you in today?
Holding Gross - Tips to Maintain Profit with Online Sales (09/01/06)
Think you can't hold gross on internet sales? You're wrong.
Searching for Traffic, Finding a Partner (07/01/06)
The old saying, "If you want it done right, do it yourself," applies to many things. But can you do it alone when it comes to search engine marketing?
Search Engine Marketing - the Search for More Traffic (06/01/06)
Search engine marketing is the catchphrase of the day, but where does it fit in your online advertising mix? How can search engine marketing complement your online efforts?
The Difference Between Online Classified Services and Lead Providers (04/01/06)
The dealer stood up, stared the Cars.com trainer down and fired his question. “Listen, what’s the big difference between online classified ad services and lead providers? They both drive email leads to the dealership.” The answer is something every dealer needs to know.
Fishing for Sales? Use Your Net (03/01/06)
Every dealer is fishing for serious buyers. But where, when and why are they biting? Surprising new information released by CNW Marketing Research at the 2006 NADA convention in Orlando reveals the latest about car buyers' behavior when they are closest to purchase.
The Walk-Ups Phenomenon (02/01/06)
To determine the success of any dealership, it pays to start at the front door. Walk-up traffic means business, but it's key to understand that walk-ups are definitely no accident. That's why every dealer should know exactly what prompted these customers to walk through their door.
Online Listing Services Help Dealers Drive Web Traffic and Sales (02/01/06)
Today, dealers are reporting that they value email leads from their own web site more than any other source. Taking this insight into consideration, it's vital that dealers take a closer look at the online opportunities that can maximize their online presence and drive more high-quality leads to their web site.
What's Your Online Gorilla? Using Display Advertising to Stand Out (08/01/06)
So you’ve got a giant inflatable gorilla on your lot, but how do you stand out online? The nearest competitor is as close as the next listing; a mere quarter-inch away.
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Increasing New Vehicle Sales
Getting More Out of New-Car Leads (01/24/08)
Whether you’re planning to start buying new-car leads or drive additional performance from your existing program, your success hinges on where you purchase the leads and how you manage them.
Edge Out the Competition by Posting New Car Inventory (03/01/07)
Like many dealers, you probably subscribe to online listings services primarily to drive used car sales. But do you also list your new car inventory? If you are among those franchise dealerships that still list only their used inventory on sites like Cars.com, you may be leaving dollars on the table.
New Car Leads Become Used Car Sales (12/01/06)
By offering the shopper more options — even suggesting a used car — you can up your close rates and your profits.
How to Maximize Sales of New Cars to New Car Lead Senders (11/01/06)
Selling a new car to an Internet lead sender calls to mind the old advertising technique: Don't sell the steak. Sell the sizzle.
Haste Makes the Sale (08/01/06)
The time is ripe for a quick, quality response when car buyers raise their hand for a price quote on a vehicle they are considering.
When Less is More - Targeting Lead Acquisition for Sales Success (06/01/06)
How wide should you cast your net when purchasing new car leads? How can you control lead volume for success?
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